RLN Podcasts & other resources
Masterclasses
In the Masterclass series, Sky News presenter Lukwesa Burak discusses cross-cultural issues with a wide range of business people.
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| Master Class 1: Languages bring bottom-line benefits Peter Lloyd, Sales and Marketing Manager at mid-sized company R&D Tool and Engineering, shows how his company dealt with the challenges of exporting to over 40 countries, and reveals the bottom-line benefits of recruiting staff with language skills. With Sky News presenter Lukwesa Burak. |
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| Master Class 2: Think global, speak local John Crick, Managing Director of Crick Software, talks about the importance of local knowledge when adapting software for overseas markets - even those where 'English' is supposedly spoken! With Sky News presenter Lukwesa Burak. |
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| Master Class 3: The China challenge - Part 1 Helen Foster, China Projects Manager at the University of Nottingham, reveals the pivotal role that good communication has played in establishing the first foreign campus in China, at the heart of the fastest growing economy in the world. With Sky News presenter Lukwesa Burak. |
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| Master Class 4: The China challenge - Part 2 Helen Foster, China Projects Manager at the University of Nottingham, reveals the pivotal role that good communication has played in establishing the first foreign campus in China, at the heart of the fastest growing economy in the world. With Sky News presenter Lukwesa Burak. |
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| Master Class 5: Getting the best from agents and distributors Hilary Charman, Export Communications Consultant, reveals her top tips for small companies looking to improve their overseas sales and avoid the ommon pitfalls than can lead to increased cost and poor results. With Sky News presenter Lukwesa Burak. |
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| Master Class 6: Building your global web presence Greig Holbrook, Director of Oban Multilingual, argues that size doesn't matter: small companies need an effective online presence as much as the large multinationals. He shows us the best way to build an effective international site and avoid common mistakes. |
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| Master Class 7: Talking to the world Jane Weightman , Director of Commercial Language Training, answers the questions businesses most often ask about learning a foreign language: 'Which languages are the most useful to learn?' 'How long will it take?' 'What's the best way to learn?' With Sky News presenter Lukwesa Burak. |
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