British bosses see need for cultural awareness – but fall short

97% of British bosses think they should learn about business etiquette in other countries when travelling abroad, a recent survey shows. However, 68% are embarassed by their lack of actual knowledge and nearly a quarter confess to making a slip-up when doing business with people overseas.
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Make sure you don’t fall into the same trap. The RLN SW website has resources to help you – read about our podcasts and cultural guides below – whilst advice and guidance is available through seminars and one-to-one sessions.

What did other companies do? Case study updates

We recently spoke with some of the businesses we have helped over the past three years to find out how they have got on trading overseas. The results show that a little cultural and business knowledge can go a long way. For Cornish company Protection Racket, a bit of background on Japanese culture and business practice made a huge difference and helped them to successfully break into the Japanese market.

Read more about Protection Racket
Read about other companies

Market research seminars – “Tools of International Business”

During February and March, UK Trade & Investment are continuing their series of free seminars to help businesses ensure they reach the right customers in the right countries. Whether you’re looking to export for the first time, or are hoping to expand your overseas trade, the seminars can help with specialist advice and support such as sales leads.

The seminars take place across the region.
Find out more about the seminars

New Business Culture Reports

Seven in-depth country reports have been added to the RLN SW website. These can be downloaded to provide free, invaluable advice on business culture in Denmark, France, India, Japan, Russia, Saudi Arabia and South Korea.

Download these and other business guides from the RLN SW website

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